This is what my Twitter experience looked like on Wednesday night:

I knew something was wrong, as I follow less than 100 people. I didn’t think one more was excessive.

I was unable to tweet, yet a Google search didn’t indicate that Twitter was down.
It was, of course — in what has become a far more regular occurrence in the Elon Musk Twitter era — a Twitter system glitch.

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Why it happened was pretty simple and was tweeted by a Fortune reporter:

SCOOP: Elon has emailed staff following the Twitter outage.
“Please pause for now on new feature development in favor of maximizing system stability and robustness, especially with the Super Bowl coming up.”
— Kylie Robison (@kyliebytes) February 8, 2023

This is going to happen more often. Twitter users need to adjust to the new reality of using the service.
Musk’s months of deep staff cuts have resulted in a company culture now described as “extremely hardcore,” but for users, what’s going to be hard is getting reliable service.
All of this begs the question: Will advertisers flock in greater numbers and pay more to advertise on a far less reliable platform?
That’s a firm no. Not only has Twitter not yet been successful in wooing new advertisers, but it has also been unsuccessful in keeping existing ones, as The Wall Street Journal reported just before Christmas.
What does this m …