Bud Light’s Trainwreck Dylan Mulvaney Ad Cost Anheuser-Busch Nearly $5 Billion in Value so Far

Bud Light’s Trainwreck Dylan Mulvaney Ad Cost Anheuser-Busch Nearly $5 Billion in Value so Far

THE SIGNAL

Beer juggernaut Anheuser-Busch has seen its value nosedive nearly $5 billion since Bud Light’s polarizing partnership with transgender activist Dylan Mulvaney. According to the Dow Jones Market Data Group, Bud Light’s parent company is down 4.7 percent and has lost about $4.56 billion in market cap since March 31. The beer maker’s stock shed more than 1.5% on Wednesday alone. The stock was $66.73 per share on March 31 and closed at $63.38 on Wednesday.  Anheuser-Busch set social media ablaze when beer juggernaut Bud Light celebrated transgender activist Dylan Mulvaney’s “365 Days of Girlhood” with a polarizing promotion. (Instagram)BUD LIGHT’S DYLAN MULVANEY CONTROVERSY HITS RURAL DISTRIBUTORS AS BRANDING GURU THINKS CONSUMERS ARE CONFUSEDAn analysis on the matter was first …

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