THE SIGNAL
Beer Business Daily publisher Harry Schuhmacher told Fox News Digital that this is the “biggest controversy” he has seen. Sales of Bud Light are way down after a controversial ad campaign and could send shockwaves up and down the beer company’s supply line. A recent report from Beer Business Daily showed the brand owned by Anheuser-Busch InBev experienced significant drops in sales volume in some markets over the Easter weekend, implying a negative customer response to Bud Light’s new marketing campaign featuring transgender activist and social media influencer Dylan Mulvaney. With a drop in sales impacting Bud Light distributors, companies along certain geographic areas of the U.S. supply l …
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