One man’s empty beer keg is another man’s unfilled treasure … or something to that effect.
If you’re even nominally invested in America’s beer consumption culture, you’ve likely heard that Anheuser-Busch drove away swathes of loyal customers and cost itself billions of dollars in market value by working with transgender influencer Dylan Mulvaney.
To put it bluntly: The move has gone disastrously for the brand and the executive who reportedly pushed for the campaign.

But all that loss also represents an incredible opportunity for another brand to fill the vacuum left behind by Bud Light’s dwindling support.
Enter: D.G. Yuengling and Son, the wholly American-owned, Pennsylvania-based brewer.

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Yuengling — which is also the oldest brewery in America — has seen a resurgence in the cultural zeitgeist, due in no small part to millions of beer drinkers looking elsewhere to get their fill.
This April 14 tweet, which simply stated that “we make good beer,” came out after much of the Anheuser-Busch brouhaha had taken place. It’s easily the most liked tweet the company has …