Anheuser-Busch recently fired the ad agency responsible for the Dylan Mulvaney partnership and notified its distributors in a letter that it has taken the action while not naming which agency was responsible, according to a report from the New York Post.On Thursday, Anheuser-Busch CEO Michel Doukeris told investors that there was “misinformation” being spread about the partnership and said “we need to clarify the fact that this was one can, one influencer, one post, and not a campaign.” 

The controversy started when Mulvaney posted a picture of a Bud Light can featuring the influencer’s face and thanked the brand with the hashtag #budlightpartner. Subsequent backlash cost the brand billions in market value. One Texas based distributor speaking on the situation said, “ad agencies send out hundreds of influencer kits a year, some of which have a customized can included. This was one of those situations.” 

The brand initially defended the decision to send the can, they said the brand “works with hundreds of influencers across our brands as one of many ways to authentically connect wi …