Bud Light to Buy Back Expired Beer From Wholesalers Amid Dylan Mulvaney Trainwreck

Bud Light to Buy Back Expired Beer From Wholesalers Amid Dylan Mulvaney Trainwreck

THE SIGNAL



Bud Light will be buying its beer back from wholesale retailers following the disastrous marketing campaign that celebrated trans-identified social media influencer Dylan Mulvaney becoming a so-called “woman”, which backfired. Their sales plummeted due to a nationwide boycott of the brand by beer drinkers who didn’t want to drink beer repped by a man who dresses as a woman and claims to be a girl.Anheuser-Busch told wholesale retailers, who are furious with the company’s marketing decision, that they would be buying back Bud Light products that have expired following the boycott, New York Post reports.According to data from Bump Williams Consulting and NielsenIQ, Bud Light sales dropped 23.6 percent during the week of May 6, compared to the previous year. The week ending April 29, sales declined 23.3 percent, which shows that Bud Light sales remain on a steady decline.Since the failed Dylan Mulvaney campaign, marketing executives have worked tirelessly to come up with ways to salvage Bud Light’s tainted …

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